2020 has transformed the events industry and required a rapid adaptation to the current context, which has probably led to the largest and fastest advance of digitization. Therefore, InternetCorp, online publisher for Wall-Street.ro, Start-up.ro, Retail.ro, Kudika.ro with an event organizing history of over 13 years, has developed its own platform that has moved the interaction and benefits of a physical event to the virtual world.
As the number of online events increased, the IC Events platform was improved to facilitate interaction between participants and provide them with all the resources they would have enjoyed in a classic, offline, event. Thus, as natural digital extensions, in the platform you will find the virtual stage area, public and individual chat areas, as well as a Networking area that offers to participants the possibility to exchange digital business cards. Over 2.100 people have already used the platform and designated this functionality as the most important feature, in addition to the virtual stage area, appreciated in turn due to the design.
At the 6 major events held between June and December 2020, over 47% of participants hold the positions of managers and experts in Marketing, IT, Advertising, Sales and eCommerce and approximately 30% of participants hold top management positions.
The most important trend observed in the IC Events platform was the much larger number of participants registered for virtual events, sometimes counting a double or even triple number of participants compared to those present in the past at physical events. These figures are due to the fact that the digital module of the platform offers the possibility to participate at InternetCorp business events from anywhere in the world.
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