MOCAPP, an important Influencer Marketing platform in Romania, launches L!NK, an innovative tech solution for the European eCommerce market. With the help of L!NK, companies can now more easily select their brand ambassadors, by directly discovering customers who already have an influence on social media.
L!NK uses a unique algorithm, which anonymously scans the customer bases of online stores and allows them to find out which of their customers are popular on social media and can be most effectively involved in promotional campaigns, loyalty campaigns, affiliations or sales.
“In 2021 we made our debut in the markets of Spain, Poland, the Czech Republic and Bulgaria, and this year we are targeting the entire European market with the help of this new proprietary application. L!NK is a technology product based on complex research into global trends and digital consumer behaviour, and empowers marketing teams to increase the impact of their sales campaigns, attract new customers, and improve brand confidence, regardless of the geographical location of the consumers or the size of the databases”, says the manager of MOCAPP, Florin Grozea.