First Bank launches its new collection of cards, transformed into one of the original artistic accessories, inspired by American art. The concept is unique in the Romanian market and is aligned with the bank’s modern image. The new design is signed by Cheil Centrade and features already known, but reinterpreted brand identity elements.
“For us, the redesign process was a visual exercise to pay tribute to American DNA, by celebrating the most memorable American influences in design. Playing with different styles inspired by famous American artists resulted in a series of cards in which the symbol “1” takes the role of a central element, versatile and modular, adopting on each card a different color, a different pattern, a different style to reflect the personality of the honored artists”, said Mihai Gongu, Executive Creative Director Cheil | Centrade.