Romanian startup bonapp.eco lanches to promote reducing food waste

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The mobile application aims to combat food waste, connecting consumers with retailers to sell food that is close to expiration date. Through the app, consumers make savings of between 40% and 80% on the food they purchase, depending on the store.

Serial entrepreneur and business angel Grégoire Vigroux, along with former KPMG senior tech consultant Diego Roy de Lachaise and former Apple executive Zsolt Kadar, have launched bonapp.eco, a mobile application that aims to combat food waste, connecting consumers with retailers to sell food that is close to expiration date. The food is sold to consumers at a discount of 40% to 80%.

The application is available on iOS and Android. Food is bought by card, via the app, through a network of 35 affiliated partners in Bucharest to date, including supermarkets, hypermarkets, restaurants, shops, bakeries, coffee shops and hotels. Expansion to other cities in Romania is planned for Q1 2022, while roll-out across Eastern Europe will start in Q2.

bonapp.eco estimates the market potential for its application at 5 million users in Romania alone. The typical user profile is an urban dweller who has a bank account and wants to buy quality food while saving money.

Read more about this on start-up.ro.