Visa program unlocks new opportunities in the creator economy

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Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.

To serve this growing category of small business, Visa announced the launch of the Visa Ready Creator Commerce program. The global initiative will help creator-centric platforms, such as social-commerce and video gaming companies, embed financial tools – like faster and more flexible payouts through Visa Direct and tipping and donations.

“Creators are reshaping and expanding the small business ecosystem,” said Vanessa Colella, SVP and Global Head of Innovation and Digital Partnerships at Visa. “We want to harness the scale and reach of our network to help this community thrive. With the Visa Ready Creator Commerce program, we’re building a connective layer – bringing platforms and technology enablers together to deliver modern financial tools for the creator economy.”

The creator economy is one of the fastest-growing categories of small business, with more than 50 million artists, musicians and creators publishing content as a full or part-time source of income.  Social commerce, which includes creator-driven work, is expected to reach $1.2 trillion by 2025.

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