Category: Primavera Marketing

It might appear premature, but even before the all-important Quarter 4 begins for the consumer tech industry, here at Ranieri we start to turn our attention towards our client’s plans for 2022. Why now? Isn’t it too early to plan for something that might conclude in 15 months’ time? Well, not really. It’s not too […]

A shambolic launch or a clever blueprint for success? What have we learnt from Cyberpunk 2077? It had all the components for one of the biggest launches, ever.  A captive target audience bursting with anticipation, a product hyped to dizzying heights and miles of media coverage. How did Cyberpunk 2077, the action role-playing game by the developer […]

For Ranieri Agency, influencers have always been integral to any successful communications campaign, big or small. For many brands, however, influencer marketing may have been viewed as a support rather than a central strategy. What what the past year has taught us is that there is a new reality brands need to adjust to. Now, […]