When the annual London Football Awards was forced to pivot online due to Covid, the challenge was to build an engaged online audience and community for the event.

Using a mix of organic social media and paid social media the strategy was to create and distribute creative and engaging content that would result in re-Tweeting/re-gramming from top football social accounts including England,  Arsenal, Tottenham and various Premier League footballers.

The social activations managed to grow total follower count by 2,329 across 7 days with over 15k engagements during the week of the live awards show on the LFA YouTube channel.
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