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With only 2 weeks notice, Ranieri Agency were asked to bring Motorola’s new Moto 360 watch to market with a high profile launch.
The launch event showcased the brand’s newest smartwatch; the MOTO360 which was worn on the wrists of over 30 influencers on the night including; Tallia Storm, Michael Griffiths and Gabby Allen – a combined following of over 3m!
The stand-out event at Beat London, including 42 press and 38 influencers, generated 81 pieces of content within 24 hours on social media and 37 separate pieces of press coverage.
The campaign also resulted in the additional bonus of 4 new retail partners for the brand and its new product.