The European artificial intelligence (AI) community, Bucharest.AI, launches the second edition of BeAI, the pre-accelerator program fully dedicated to AI. The call for deep tech startups in Europe is open through October 6th. Early-stage AI startups and teams are invited to apply at bucharest.ai. “Over 70 startups in 9 countries applied to the first edition […]
The Olympics is the world’s second most valuable sports event behind the Super Bowl, which means sponsoring the Games normally represents a transformational business opportunity for companies to boost their own brand value just by association. When Covid-19 forced the postponement of Tokyo 2020, the financial prosperity of the Olympic juggernaut was rocked to its […]
A shambolic launch or a clever blueprint for success? What have we learnt from Cyberpunk 2077? It had all the components for one of the biggest launches, ever. A captive target audience bursting with anticipation, a product hyped to dizzying heights and miles of media coverage. How did Cyberpunk 2077, the action role-playing game by the developer […]
For a while now, rumours have been piling up about streaming giant Netflix entering into the lucrative gaming business. https://www.reuters.com/technology/netflix-looking-hire-executive-gaming-expansion-information-2021-05-21/] So far its involvement has been on more of an experimental level, taking a step towards its goal of “interaction with viewers” with Black Mirror: Bandersnatch. This 90-minute spin-off of the cult series about virtual […]
What is social commerce? Social commerce is the use of a social network community to drive e-commerce sales, and it’s a massive market. By 2027, it is projected that social commerce will drive $604 billion in sales. Apps like Facebook, Instagram, and Pinterest have both dedicated “buy now” indicators on ads, as well as live […]
For Ranieri Agency, influencers have always been integral to any successful communications campaign, big or small. For many brands, however, influencer marketing may have been viewed as a support rather than a central strategy. What what the past year has taught us is that there is a new reality brands need to adjust to. Now, […]
As well as sharing content or promoting the latest discounts, social media offers brands an another increasingly valuable mechanic to grow loyalty….customer service. Today, if customers have product-specific questions or purchase problems, the first point of contact is the brand’s social media channel. Although it requires additional resources, customer service via social media is a brilliant […]
Audio messaging is nothing new. From WhatsApp to WeChat, users have embraced voice messaging as a quick and personal way to communicate for years. Even before Clubhouse, there were a number of international apps that a had growing user bases interested in virtual audio “rooms” such as Dizhua, TT Voice, Tiya and Yall, all backed […]
Die Höhenjagd geht weiter: Nur fünf Monate, nachdem der Wiener Neobroker Unicorn-Status erreicht hat, legen die drei Gründer nun noch eines oben drauf. Mit einem Series-C-Investment von satten 224 Millionen Euro (263 Mio. Dollar) steigt die Bewertung des Krypto-Händlers mit Aktien- und ETF-Angebot nunmehr auf 3,5 Milliarden Euro (4,1 Mrd. Dollar). Damit ist Bitpanda nicht […]
Houston, the developer of a learning platform for remote teams, has attracted a 200,000 euros investment from Lumus Investments- a union of business angels made up only of CEE women, Overkill – a Latvian investment fund and four of the company’s first Beta clients. The management plans to obtain financing of approximately 0.35 – 0.5 […]
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